Personalized printing is another excellent tool that GetOrthoCases can use to increase the response rate for your postcard mailing campaign. With our personalized printing solution, each target households’ LAST NAME is featured prominently in all caps, within both the front headline and rear headline of the postcard. Frequently, we’ll also print the households’ LAST NAME above the offer, further personalizing the mail piece for that home.
Direct mail with the recipients’ name featured prominently in the headlines definitely grabs the consumers’ attention, and increases the likelihood that the mail piece is read. However, this feature does increase the direct mail campaign cost for our clients that take advantage of this technology.