Sample Direct Mail Postcard Campaign

Since 2002, GetOrthoCases has managed postcard mailing campaigns for hundreds of orthodontic practices.  We’ve found the following “in-home” dates create the best response.

January – Takes advantage of pent up demand from consumers who delay seeing an orthodontist during the holiday season.  Also, new Flex Spending Account dollars become available.

March – Income tax refunds make this a good time to mail.  Also, spring-themed mailings.

June – Early summer is an excellent time to get started in orthodontic treatment without the scheduling concerns of the school year.

Late Summer – For practices whose schedule can accommodate more patients, deliver a mailing to your target homes that arrives 1 month before school begins with messaging of “You Still Have Time to Start Braces or Invisalign Before School Begins”.

Fall – Fall-themed mailings should arrive in-homes 1 month after students have returned to school.  Parents aren’t as concerned about missed school time by now.  This time-frame allows enough time for consumers to respond before they get into “holiday-mode” in November and December.



January Mailing



Spring Mailing



Early Summer Mailing



Fall Mailing

Like this Personalized Direct Mail Postcard Campaign?  Let’s start one for your practice.


Or call 1.888.657.2762 to speak with a Practice Marketing Consultant