Blogging…It’s Vital For the Growth of Your Orthodontic Practice

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Blogging was initially created to provide a unique platform for people to share their ideas, feelings, life experiences, and opinions. Blogging first started to catch on in the late 1990s. Today, everyone from Fortune 500 companies to your neighborhood bakery shop are blogging (in addition to other digital reach methods) to increase their online presence and inevitably increase their bottom line. […]

Consumers Like Getting Direct Mail

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  Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that. Direct mail response is on the rise! Consumers enjoy getting direct mail that pertains to them. When direct mail is targeted correctly, it is not […]

10 Tips for Successful Orthodontic Marketing Using Postcards

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With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of those methods, but they are experiencing a resurgeance as savvy business owners re-discover their potential power to deliver great results. Postcards are a simple, low-cost direct marketing tool that pack a powerful punch for millions of […]

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

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When you work in direct mail marketing, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” It’s undeniable that technology has changed the direct marketing […]

Tips To Yield A Higher Conversion With Direct Mail

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Today you can choose to have just about any form of paper communication delivered electronically. Is direct mail marketing still worth considering? Well, Google certainly seems to think it is! Despite being a mega-leader in technology, Google still embraces strategic mailing for some of its ad campaigns. If it works for a technology leader like Google, […]