3 Myths Preventing Referrals To Your Orthodontic Practice

Posted on Posted in Orthodontic Marketing

Patient Referral Myth #1 “My good standing in the community ensures my patients are referring their friends, family members and neighbors.” -Not necessarily. Your patients have many other things to do in their busy lives, besides talking about your orthodontic practice. Without an effective system in place for your office staff to cultivate these patient referrals for you, […]

Orthodontic Postcard Marketing Secrets

Posted on Posted in Orthodontic Marketing

It’s no secret that one of the most profitable ways to market your orthodontic practice is with direct-mail postcards. Still, there are secrets to postcard success that marketing pros employ to boost response rates and profit margins campaign after campaign. The differences between professional postcards and amateur postcards are sometimes minimal, yet account for a dramatic difference in […]

Using Direct Mail Postcards to Promote Your Orthodontic Practice

Posted on Posted in Orthodontic Marketing

Deciding to use direct mail postcards to promote your orthodontic practice is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can be incredibly versatile; giving you the ability to announce a new office opening or new associate coming on board, bring attention to a special feature of your […]