3 Myths Preventing Referrals To Your Orthodontic Practice

Posted on Posted in Orthodontic Marketing

Patient Referral Myth #1 “My good standing in the community ensures my patients are referring their friends, family members and neighbors.” -Not necessarily. Your patients have many other things to do in their busy lives, besides talking about your orthodontic practice. Without an effective system in place for your office staff to cultivate these patient referrals for you, […]

Orthodontic Postcard Marketing Secrets

Posted on Posted in Orthodontic Marketing

It’s no secret that one of the most profitable ways to market your orthodontic practice is with direct-mail postcards. Still, there are secrets to postcard success that marketing pros employ to boost response rates and profit margins campaign after campaign. The differences between professional postcards and amateur postcards are sometimes minimal, yet account for a dramatic difference in […]

Using Direct Mail Postcards to Promote Your Orthodontic Practice

Posted on Posted in Orthodontic Marketing

Deciding to use direct mail postcards to promote your orthodontic practice is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can be incredibly versatile; giving you the ability to announce a new office opening or new associate coming on board, bring attention to a special feature of your […]

Blogging…It’s Vital For the Growth of Your Orthodontic Practice

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Blogging was initially created to provide a unique platform for people to share their ideas, feelings, life experiences, and opinions. Blogging first started to catch on in the late 1990s. Today, everyone from Fortune 500 companies to your neighborhood bakery shop are blogging (in addition to other digital reach methods) to increase their online presence and inevitably increase their bottom line. […]

Consumers Like Getting Direct Mail

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  Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that. Direct mail response is on the rise! Consumers enjoy getting direct mail that pertains to them. When direct mail is targeted correctly, it is not […]

10 Tips for Successful Orthodontic Marketing Using Postcards

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With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of those methods, but they are experiencing a resurgeance as savvy business owners re-discover their potential power to deliver great results. Postcards are a simple, low-cost direct marketing tool that pack a powerful punch for millions of […]